Start Smart for Your Baby


The Best Start for Your Baby

We want to help you and your baby grow healthy and stay healthy. Start Smart for Your Baby® is our program for pregnant and new parents. It is designed to customize the support and care you need for a healthy pregnancy and baby. It won’t cost you a thing. Plus, you can earn up to $150 in rewards.

Once we receive your Notification of Pregnancy Form, you can start earning rewards for healthy behaviors related to your pregnancy. To download the Notification of Pregnancy form, please visit the Get Started page.

Note: You may also complete your Notification of Pregnancy form in the Member Portal. 

Apply Today!

Learn how to apply for Medicaid services.

Click to get started

Get Started

Pregnancy support for you and your baby.
Read about our Our Care Management Program

Our Care Management Program

Get to know us and see how we can help.
Go to Start Smart for Your Baby Rewards Program Information

Start Smart for Your Baby Rewards Program

Earn rewards while taking care of yourself!
Go to Prenatal Care

Prenatal Care and Doula Support

Healthy parent, healthy baby.
Go to Postpartum and Newborn Care

Postpartum and Newborn Care

Life after delivery.
Go to Staying Smart with your Health

Staying Smart with your Health

Healthy steps going forward.

Joining the program is easy. Simply call Member Services to get started.