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Start Smart for Your Baby® Program

Welcome to Start Smart for Your Baby®! After notifying Trillium that you are pregnant and filling out our Notification of Pregnancy form, you will be enrolled in Trillium's Start Smart for Your Baby® program. If we need more information, a care team member will reach out. 

To download the Notification of Pregnancy form, please visit the Get Started page.

Note: You may also complete your Notification of Pregnancy form in the Member Portal

Start Smart for Your Baby® provides extra benefits and support for Trillium members during and after your pregnancy, including:

  • Information about pregnancy and newborn care
  • Community resources to help you get the things you need during your pregnancy and after your baby is born
  • Breastfeeding support and resources
  • Care management staff who work with you and your doctor and nurses if you have a more difficult pregnancy
  • Resources if you are feeling down during or after your pregnancy
  • Methods to help you quit smoking, alcohol or drugs
  • Help choosing a doctor and hospital for your delivery
  • Assistance keeping up with your prenatal appointments
  • Transportation support to and from your doctor visits (where available)

You can also learn about the many benefits available to you during pregnancy like:

  • Doula services
  • Glasses
  • Contact lenses
  • Fittings for glasses or contacts
  • Eye exams for prescribing glasses or contacts
  • Dental exams 
  • Physicals
  • Community resources, including Women, Infants, and Children (WIC) special supplemental nutrition program

Rewards Program 


Trillium’s Start Smart for Your Baby (SSFB) program helps you get the care you need for a healthy pregnancy. And you can earn rewards while doing it! Go to all of your prenatal and postpartum appointments and engage with your SSFB Care Management team. You can earn up to $150 worth of rewards on gift cards!

  • Complete Notification of Pregnancy - $25
  • Complete an initial call with your care manager- $25
  • Complete 1st Prenatal Appt - $20
  • Complete 3rd Prenatal Appt - $20
  • Complete 6th Prenatal Appt - $20
  • Complete 9th Prenatal Appt - $20
  • Complete 1 Postpartum Appt - $20
  • Complete ALL Appointments and calls from SSFB Staff - $150

Learn more: